In my daily life, I am constantly hearing about women in our society and how they are being objectified. I do see the trend in advertising that allows women to be portrayed as love goddesses and sex toys for men. However, I have a complaint on the flip side of this. As a man, I have recently been subjected to an advertising gimmick that I feel portrays men as less than human.
I have seen 2 such commercials like this. The first commercial, shows a woman rubbing peanuts all over her body, on her neck, arms and behind her ears. She is what I would consider less than attractive. The next frame shows her walking down the street and a whole bunch of guys following her, whistling at her, and talking to her. She has a big smile on her face.
One other commercial along this same line, shows two women sitting in a bar, the one woman claims to smell something, and the second woman says that smell is the food she is keeping in her purse. She shows the food to her friend and then puts in back in her purse and closes the bag. Then 2 men approach her (just her not her friend) and start talking to her.
As a man, I do truly find these commercials offensive. I really think that these commercials don’t show women or men in a favorable light. The women seem desperate as they are willing to reduce themselves to anything, including wearing their food, to get a man. The men on the other hand, seem like less than human creatures, who don’t want women, they just prowl for food and when they smell it will seduce a woman if they need to get the food.
What a bunch of garbage! We are human beings, and I don’t like seeing men acting like savage beasts and prowling through a bar following the scent of a taco, or down a street following the smell of peanuts. I know that many men do not show behaviors that would lead anyone to believe that they are humans, but some men actually are. Has our world really been reduced to men sniffing around for food, and women wearing it to get some attention? If that is the case than maybe perfume manufacturers need to start making women’s scents according to the most popular food items. I happen to really like pizza, however, if I can across a woman who smelled like one, I think that I would run in the other direction.